Shopify News & Updates
Last updated October 25, 2026
Shopify rolls out a redesigned admin that moves search to a collapsible sidebar and puts a floating Sidekick chat on each page
Etsy lets sellers give up to five helpers their own logins to a shop, folds payment reserves into Pending, and widens appeals
Shopify’s APAC and Japan managing director Shaun Broughton leaves after eight years, days after EMEA head Deann Evans’ exit
Best Buy opens on TikTok Shop in late October with nearly 10,000 products and lets shoppers return app orders at its stores
Backcountry acquires mobile bike shop network Velofix to have technicians build and deliver the bikes it sells online at home
Boots opens a UK TikTok Shop storefront on September 28 with No7 products, following Sephora and Ulta Beauty onto the platform
Shopify launches Shopcast, an Apple TV app that puts store sales, top products, and order locations on a shared screen
Shopify partners with Meta on agentic commerce, letting the Muse AI agent check out with Shop Pay on all Shopify stores
OpenAI introduces Sponsored Agents and integrates ChatGPT Ads with HubSpot and Shopify
Shopify’s managing director for EMEA, Deann Evans, departs after five years without disclosing where she goes next
OnlyFans CEO Keily Blair calls the platform a Shopify for content as it moves into streaming and creator financial services
Seguno’s Bulk Discount Code Bot integrates with Shopify Sidekick, letting merchants build and analyze discount sets by asking
Euka raises a $5M seed round and extends its creator affiliate tooling from TikTok Shop to Instagram, with YouTube next
Shopify CEO Tobi Lütke says half the company’s pull requests now start as Slack conversations with an agent named River
OpenAI brings ChatGPT Ads into Shopify and HubSpot, its first ecommerce and CRM partners, and tests sponsored agents in the US
TikTok Shop says livestreams produce 94% of its US luxury resale revenue as the category’s GMV climbs 400% year over year
StackAdapt adds Shopify President Harley Finkelstein as a strategic advisor as the ad platform expands beyond programmatic buying
Anthropic adds Shopify, Stripe, and Zoom plugins to Claude for Small Business and starts training people to run workshops
Shopify says it keeps its cut of AI chatbot shopping through Shop Pay and is containing Sidekick’s AI costs with open models
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