OpenAI opened ChatGPT Ads to Shopify and HubSpot, its first ecommerce and CRM partners. US merchants can build and track campaigns through a new ChatGPT Ads app in the Shopify App Store, and their products are already connected through Shopify Catalog, with the app reaching other ChatGPT Ads markets on September 23. OpenAI is separately testing Sponsored Agents with a handful of US advertisers, which let a shopper who clicks an ad open a labeled side conversation with an agent the business pays for, ask questions about the product, and click through to the site. Advertisers also get AI help inside Ads Manager, including suggested copy and images drawn from their landing page, plus an opt-in setting that rewrites headlines to fit the conversation and translates them.
