Shopify News & Updates
Last updated September 8, 2026
Sephora launches on TikTok Shop September 19 with a monthly Drop Shop that puts partner brand products on the platform first
Etsy adds ad groups and asks sellers whether they want extra ad budget released when their shop hits a revenue goal they set
TikTok Shop’s live sales more than double in the first half of 2026 as US livestream shopping heads toward $20 billion this year
Yahoo adds digital collectibles, a shop, and social profiles to its Sports and Fantasy apps starting with MLB and the NFL
Shopify now generates storefront Early Hints automatically, cutting first contentful paint by 76ms at the 75th percentile
Affirm and Shopify launch Shop Pay Installments in Australia, three years after Affirm wound down its business in the market
Only 34.9% of 76,926 Shopify storefronts grew their catalogs over a median 50 days, while 23.7% ended with fewer products
Shopify CEO Tobi Lütke says he may ban Claude Code until it reads AGENTS.md, a request Anthropic closed as not planned
Shopify’s Tobi Lütke says he’ll build the AI-native Shopify himself, and Sam Altman says not every business is up for grabs
Meta is preparing to launch Hatch, a consumer AI agent trained to shop and act on sites including DoorDash, Etsy, and Yelp
TikTok cuts 75 jobs at its Bellevue e-commerce hub, with nearly all of the roles tied to TikTok Shop and global e-commerce
20% of Shopify store product descriptions appear word for word on a domain the brand doesn’t own, per a study of 1,000 stores
TikTok Shop recruits Whatnot’s biggest live-auction sellers as Whatnot’s 30-cent per-transaction fee becomes a sore point
Seguno launches tool to migrate customer data out of your old e-mail platform and into Shopify metafields that you can use across your store
Chief Media acquires Amazon agency AMZ Advisers three weeks after AMZ Advisers bought into TikTok Shop agency Reach Social
Shopify loses a second bid to dismiss a California class action alleging its checkout software quietly harvests shopper data
South Korean dopamine sites let people browse, cart, order, and track deliveries that never arrive and never cost anything
DataFeedWatch adds Shopify Metafield Translations and Metaobject support so structured product data can reach ad feeds
Thrive Capital discloses a $215M Amazon stake, extending a public-market push that already covers Shopify, Figma, and StubHub
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