Best Buy will launch a TikTok Shop storefront in late October with close to 10,000 products, including headphones, cameras, laptops and small appliances from brands like Bose, Dyson and Oura, so shoppers can buy them ahead of the holidays without leaving the app. Best Buy fulfills those orders itself, and shoppers can return eligible purchases at a Best Buy store or by mail. Brands that advertise through Best Buy Ads will also be able to run creator videos as paid campaigns with shoppable links, then measure which creators and products drove sales against Best Buy’s own shopper data.
