Euka raised a $5 million seed round to take its creator affiliate platform beyond TikTok Shop, starting with Instagram, then YouTube. Brands run the whole program through Euka’s platform, from finding creators to shipping samples, handing out affiliate links, and paying commissions. The Instagram version ties those campaigns to a brand’s Shopify store, with a single CRM holding every creator conversation across both platforms. Attribution runs through Euka’s own servers, which catch the click and match the resulting order back to whichever creator earned the commission. Euka says 17,000 brands use the platform, which it claims has driven more than $4 billion in GMV since 2024.
