Boots will open a storefront on TikTok Shop in the UK on September 28, starting with own-brand products that include No7 Pro Artist makeup, the K-beauty-inspired Good Intent range and its new Prime Forever longevity line. The pilot kicks off with a live shopping event offering deals available only at launch, and Boots plans to add more of its brands over the next few months. THG Ingenuity is handling the storefront setup for Boots, along with its live shopping and order fulfillment. Boots is the latest major beauty retailer to sell directly on TikTok Shop, after Sephora started a US pilot earlier this month and Ulta Beauty joined in March.
