Salesforce News & Updates
Last updated November 4, 2026
Salesforce agrees to acquire Braze for $5.66 billion in cash to add real-time customer messaging to its Marketing Cloud
OpenAI launches a marketplace that lets businesses spend their OpenAI commitments on partner apps like Adobe and Salesforce
Salesforce launches AIforce so agents can reach its data from Claude and Slack, starting with 37 prebuilt sales skills
Salesforce starts selling Agentforce on custom contracts priced against the revenue it generates or the costs it removes
Salesforce and Anthropic partner to steal Salesforce’s clients
Salesforce and Anthropic launch Claudeforce, a partnership that puts 37 prebuilt CRM sales skills inside Claude as a plugin
Salesforce lets AI agents in Claude, ChatGPT, and Cursor run its commerce and sales workflows from outside Salesforce itself
Shoppers now open purchase journeys in AI chats 200% more than a year ago, according to Salesforce’s State of Commerce report
Anthropic’s Claude Tag launches inside Slack and competes with Salesforce’s own Slackbot, unsettling Salesforce employees
Salesforce adds AI agents to Agentforce Commerce for B2B and B2C selling, plus direct catalog integration with ChatGPT, Gemini
Salesforce launches Help Agent, a prebuilt AI customer-service agent on Agentforce, priced at $2 per autonomously resolved issue
Salesforce agrees to buy Fin, the AI customer-service company formerly known as Intercom, for about $3.6B
Salesforce acquires metering startup m3ter to add usage-based billing to its Agentforce AI agent platform
Salesforce to acquire content platform Contentful, adding a native, API-first content layer to Customer 360 and Agentforce
Salesforce extends its headless push to enterprise data management through Informatica with MCP-accessible data services
Tribal raises $10M seed led by Team8 to bring context-aware AI agents to enterprise systems like Salesforce and SAP
Salesforce CEO Marc Benioff says company will spend $300M on Anthropic tokens this year on AI coding agents
Salesforce CEO Marc Benioff says AI won’t kill entry-level jobs and is hiring 1,000 new grads and interns
Amazon, Meta, Microsoft, Salesforce, and Stripe Join The Universal Commerce Protocol Tech Council
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