Salesforce shipped a major Agentforce Commerce update, making three AI selling agents generally available and pitching them as the foundation for a market shifting toward AI-assisted shopping. On the B2B side, a Buyer Agent handles procurement inside WhatsApp and SMS, letting a buyer text a reorder request and get back SKU confirmation, contract pricing, and a completed order without a portal or login. Merchant Agent organizes catalogs and tunes search rankings through plain language, while a B2C Shopper Agent runs the shopper relationship from first browse to checkout and into service. Native integrations that surface sellers' catalogs inside ChatGPT, Google Search with AI Mode, and the Gemini app arrive this summer, with the retailer staying merchant of record rather than handing the transaction to the AI platform.
