Shopify News & Updates
Last updated October 6, 2026
Loox launches Reviewers.com, a sampling platform that gets Shopify brands video reviews from vetted shoppers
Pinterest expands its AI ad tools and one-click Shopify campaigns to help small merchants sell on the platform
Shopify’s Spring ’26 Edition ships 150+ updates built around agentic commerce, putting merchants’ products inside AI channels
Shopify shareholders reject a proposal to create a formal AI governance policy, with fewer than 14% voting in favor at the AGM
Etsy launches a “Shop Other Jeffs” campaign that spotlights its non-billionaire sellers in a jab at Jeff Bezos
Etsy now prints shop names on shipping labels regardless of seller settings, raising mail-theft and privacy worries
TikTok Shop’s top 1% of sellers drive 60% of U.S. GMV, making it more top-heavy than Amazon, Marketplace Pulse finds
Pinterest links creator Amazon storefronts to its app so users can shop product pins ahead of Prime Day
TikTok Shop bans AI-generated voices and static-image content from its promotional livestreams and shoppable videos
TikTok Shop is landing in formal agency RFPs alongside Amazon and Walmart as brands treat it as a real commerce channel
Huge acquires London commerce agency Rotate° to build out a composable-commerce practice across Shopify and beyond
Shopify wants governments to stay out of its way with AI regulation
#281 – Amazon Visual Search, Google Search Profiles, & Shopify doesn’t want AI regulation
Andrew Left, the short seller who once called Shopify a “get-rich-quick scheme,” found guilty of stock manipulation
Shopify’s board approves a $3B increase to its share buyback program, bringing the total authorization to $5B
Shopify paid Kenneth Law nearly $149K for sales on his websites before he pleaded guilty to aiding 14 suicides, court records show
Shopify asks governments not to pass AI-specific laws, urging them to update existing rules and recognize voluntary industry standards instead
TikTok expands TikTok Shop to Austria, Belgium, the Netherlands, and Poland starting June 15
WordPress loses market share for six consecutive months at an accelerated pace while Shopify, Wix, and Squarespace grow
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