Pinterest is expanding its AI-powered Performance+ ad suite and Shopify integration to help small businesses use the platform as a shopping destination. Its new customer-acquisition tool lets advertisers feed in their existing customers so Pinterest’s AI can steer bids and delivery toward similar high-intent shoppers, with the option to weight new buyers more heavily through value rules. Pinterest says early testing of the tool raised new-customer conversions by 64% on average. Eligible Shopify merchants can now spin up a Performance+ shopping campaign in a single click from Pinterest’s Shopify integration, and last week Pinterest began letting creators and merchants connect their Amazon storefronts for revenue sharing.
