TikTok Shop has banned AI-generated voices, prerecorded narration, and static-image content from its promotional livestreams and shoppable videos, requiring that all verbal communication during a live session happen in real time and that still frames cover no more than half the screen. The rules apply to every seller and creator, enforced with commission restrictions, content removal, and account bans, and they draw a deliberate line between AI as a behind-the-scenes production tool and AI standing in as the customer-facing salesperson. That cuts against TikTok's own AI push elsewhere, since it keeps promoting creative AI tools like its Symphony suite for advertisers, and it lands hardest on small sellers and affiliates whose cheap workflows rely on text-to-speech and prerecorded audio, now barred from promotional content.
