Huge, an independent AI-native design and technology agency, has acquired Rotate°, a London-based commerce consultancy specializing in composable e-commerce, for undisclosed terms. Rotate° is a Shopify Plus partner with deep experience in enterprise Shopify and composable architecture across platforms like Centra, Commerce Layer, and commercetools, and its full team joins Huge immediately to anchor a new Composable Commerce practice alongside Huge's five existing capabilities. The deal expands Huge's commerce offering across its client base, with both sides framing it around a shared model of small, senior teams paired with AI agents.
