Swap Commerce, which runs cross-border checkout, returns, and an AI-powered storefront for more than 1,000 brands, acquired Vizby, a Shopify app that tracks how brands show up in ChatGPT, Gemini, Perplexity, Claude, and Copilot, for undisclosed terms in its first acquisition. Vizby’s tech becomes Swap Discovery, which tests a brand against competitors on high-intent shopping prompts and then makes fixes directly in Shopify, such as adding structured data, writing product content, and tracking which SKUs sell through AI referrals. Swap CEO Sam Atkinson said the deal lets brands use one platform from AI discovery through delivery instead of piecing together separate tools.
