Amazon redesigns its entire Kindle lineup with flush-front displays and a $149.99 base model, plus a Bluetooth page-turn remote

by | Oct 3, 2026 | Latest E-commerce News & Updates

Amazon redesigned its whole Kindle lineup around a new display construction that sits flush with the front of the device, with the body color running edge to edge, and added accessories including a $34.99 Bluetooth page-turn remote and a $79.99 cover with physical page buttons. The base 6-inch Kindle now starts at $149.99, or $189.99 with an aluminum back and 32GB, while the Paperwhite starts at $199.99 and the Colorsoft at $289.99, with pricier Signature Editions of each. Amazon said Kindle has grown by double digits globally for three straight years, without saying in sales or usage, with readers turning more than 720 billion pages in 2025.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Amazon

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