Podean, a global marketplace marketing agency, acquired Social Commerce Club, a TikTok Shop-focused social commerce agency and Platinum Partner, for undisclosed terms, in its sixth acquisition in nine months. SCC handles TikTok Shop strategy, store setup, creator-driven sales, and rapid “blitz” campaigns for brands such as HeyDude, Hanes, Maidenform, and Playtex. Parker Kump takes over the merged group under the retained Social Commerce Club name, with President Jordan West staying on to head strategy, growth, and marketing. SCC’s “Halo” platform, which tracks how TikTok Shop content drives cross-channel sales, will fold into Podean’s Purvey.AI system, extending clients’ TikTok wins to marketplaces like Amazon and Walmart.
