Wix launched a new automation builder called Wix Automations, designed to support advanced business workflows via a visual drag-and-drop canvas. The product is comparable to Shopify's Flow app, which allows for similar automations, or a streamlined version of Zapier that only works within the Wix ecosystem.
Users can build automations from scratch or customize pre-built automations, which Wix customizes for each users based on the apps installed to their website or store.
Wix Automations has a native integration with Wix Services, allowing for advanced workflows such as one that rewards repeat customers with unique coupons based on their purchase behavior.
Wix Automations boasts four main benefits:
- Intuitive Automation Design – to simplify the process of creating advanced automations
- Advanced Customization – supporting if/then/and/or conditions and formulas
- Centralized Automation Management – allowing users to track key metrics, adjust settings in real time, and manage all automations in one place
- Email Automation Insights – provides reporting on email success rates and engagement
The automation builder is available on Wix and Wix Studio, offering free access to a limited quota of actions. Users can optionally purchase additional actions through premium upgrades.
Honestly it looks great! And I'm in favor of anything that can help businesses decrease their dependency on third party automation services like Zapier.