Shopify released its full Winter '25 Edition — dubbed “The Boring Edition” — featuring 150+ updates designed to make merchants’ businesses run smoother.
If you're unfamiliar with Editions, twice a year, Shopify releases a mega showcase of its latest features called Shopify Editions. I've covered all of their Editions including Summer '22, Winter '23, Summer '23, Winter '24, and Summer '24.
I can't tell you how many times I've said something like, “I wish Shopify would take a break from adding new features and fix the the issues with their existing tools.” And now my dreams have come true! I hope that Shopify continues this “boring edition” tradition for years to come. As a developer and merchant, the updates contained in this recent edition are long-awaited and highly appreciated.
Here are some highlights from the Winter '25 Edition:
- Checkout Blocks are now available on all plans, allowing merchants to offer customized thank you pages and integrated chat apps into the checkout.
- Draft Orders now support Checkout UI extensions, Bundle orders, and checkout rules powered by Shopify Functions.
- Customer Account Extensions, app blocks that help enhance a customer's account, can now be added directly into customer account pages, allowing features like order and return management, surveys, and self-serve functionality for quotes, invoicing, and bulk ordering.
- Shopify Bundles are now able to be sold directly through Shopify POS, and metafields are available through POS. As an example use-case, a pet store can ask customers in store what type of pet they have, and create a metafield for “Animal Type” in that customer's profile.
- Shopify Flow added new triggers for managing returns, additional marketing templates for setting up campaigns like abandoned cart or welcome e-mails, and segment triggers to automate workflows based on when a customer joins or leaves a segment.
- Shop Campaigns are now available to merchants across all plans in the US and Canada. I've been waiting a long time for this one! More on this in story #4 below.
- Fulfillment logic is now applied across more order sources including Facebook, Amazon, Draft order invoices, subscription orders, and order editing. Previously the rules that merchants set up to control order routing were only applied to online checkout orders.
- Sidekick, Shopify's AI-enabled commerce assistant, is rolling out to more English language merchants around the world.
- Shopify Finance brings Shopify's Balance, Credit, Capital, Bill Pay, and Tax services into one dashboard. I covered this in detail in November.
- Shopify Search & Discovery now works with combined listings and category metafields.
- Segments in Google Ads allow you to run campaigns on Google Ads that use your Shopify customer segments to more easily reach the right audience.
- Semantic Search now works in additional languages.
- Address Validation is now available across draft orders, shipping labels, customer profiles, and B2B company locations.
You can check out all of the updates here. There's definitely something for everyone in this Edition. Nice job, Shopify.