Shein falls below its offer price on its Hong Kong debut after pricing an IPO worth less than a third of its 2022 peak

by | Sep 1, 2026 | Latest E-commerce News & Updates

Shein dropped as much as 10% on its Hong Kong trading debut Tuesday before paring the fall to roughly 4% under the offer price, at HK$46.36 a share. The retailer had priced almost 280 million Class B shares at HK$48.56 for about HK$13.6B in gross proceeds, below the HK$49.50 top of its filed range and worth more than $26B, less than a third of what the company was valued at in 2022. Profitability has slipped since, with 2025 revenue up 8% to $41.85B while net income fell from $3.37B to $2.06B. First-quarter 2026 revenue rose 1.1% to $9.05B, but Shein swung to a $99M loss from a $395M profit, which it attributed to the US scrapping its duty exemption on low-value packages. The EU imposed a three euro duty on small parcels this month, and Shein is weighing price increases in both markets.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Shein

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