Walmart News & Updates
Last updated September 10, 2026
Walmart agrees to acquire Vibe.co, a self-serve CTV ad platform for SMBs, in a deal reportedly valuing it above $1B to expand Walmart Connect
Amazon’s earliest-ever Prime Day could drive $26.3B in US e-commerce sales as Walmart, Target, and others stage rival summer deals events
Amazon retools Prime Day around groceries as Prime membership saturates and Walmart’s rival sale pulls in deal-hunters
Walmart opens its US online marketplace to shoppers in Mexico, its first cross-border market, with a $2.37B regional investment
Most LGBTQ+ consumers say they’re buying less from Target, Walmart, and Amazon over DEI retreats, according to an HRC survey
Google teams up with Walmart Connect so advertisers can measure how their YouTube and display ads drive sales inside Walmart
TikTok Shop is landing in formal agency RFPs alongside Amazon and Walmart as brands treat it as a real commerce channel
Summer sales events kick off with Amazon Prime Day announcement, followed by Target, Walmart, & Best Buy
Walmart adds express delivery for in-store restaurants, starting with Subway
Private-equity money is driving a wave of small Amazon and Walmart agency buyouts as independent shops build retail-media scale
Walmart adds restaurant delivery to its app, bringing freshly made Subway sandwiches to your door in 30 minutes to rival DoorDash
Walmart-backed fintech OnePay hits 6M monthly users and $50B in annualized payments as it pushes to become a payment super app
Walmart says $2.4B in potential tariff refunds would go toward lowering prices for shoppers facing fuel cost pressures
Walmart reports 4.1% U.S. comparable sales growth in Q1 as cash-strapped consumers cut gas pump fill-ups to below 10 gallons per trip
Google launches Universal Cart and brings UCP to ad campaigns with Nike, Sephora, Walmart, Target, and Shopify as early adopters
Target hires former Walmart executive Jeff England as chief global supply-chain officer after 13 straight quarters of weak or falling sales
Affirm and Klarna both say Walmart BNPL business is growing 14 months after retailer swapped Affirm for Klarna
Walmart tells Flipkart to defer IPO and freeze all outside fundraising until it turns profitable, targeting breakeven by end of 2027
Amazon launches 30-minute “Amazon Now” delivery service across dozens of U.S. cities to compete with Instacart, DoorDash, and Walmart
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