Every year, the same thing happens: Amazon announces its summer Prime Day sales event, and then every other major retailer falls in line behind them with their own sales event announcements, which often intentionally overlap with or begin right before Prime Day. This year is no different.
Amazon announced that its annual summer shopping event will run four days again, from June 23 to 26, with deals dropping across more than 35 categories for Prime members. Jamil Ghani, Amazon's VP of Prime, said that groceries and household items will be a “real focus” of this year's promotions, with shoppers seeing produce, hot dog buns, and meats for as low as $1, while certain personal care items like soap are expected to be 50% off. He noted, “We’re sensitive and cognizant that there’s economic uncertainty and everyone’s trying to make their dollar, their euro, their rupee stretch further.”
Shortly after Amazon's announcement, every other major retailer made their own:
- Target announced that its Target Circle Deal Days would last four days and run from June 23 to 26, same as Prime Day. The company shared upcoming deals across kitchen, bedding, and bath items, back-to-school essentials, outdoor gear, and clothing. Plus, the company is offering new one-day-only offers throughout the event including 40% off or more from brands like Crocs, Igloo, and Sun Bum.
- Walmart's Deals event will return on June 22 for Walmart+ members, one day before Prime Day begins, and June 23 for all shoppers, and run through June 28, according to Today and 9to5toys. 9to5toys attributes the dates to Walmart directly, while Today references a press release it doesn't link. I couldn't find that release or any official Walmart announcement, so take it with a grain of salt for now.
- Best Buy is reportedly running its Tech Fest Sale from June 22 to 28, offering up to 50% off major tech alongside extra cash-back rewards for members.
If anyone has a publicly verifiable source that can substantiate those event dates for Walmart, please let me know on my LinkedIn post.
