OpenAI delays Jony Ive hardware launch to 2027 amid trademark suit

by | Feb 11, 2026 | Latest E-commerce News & Updates

OpenAI stated in a court filing that it will not ship its upcoming AI hardware device before February 2027. The company confirmed it is abandoning the “io” brand name after facing a trademark lawsuit from Iyo, an audio technology startup. The device, developed in partnership with former Apple designer Jony Ive, is currently undergoing a branding reevaluation.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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