WooCommerce merchants can now sell products directly through YouTube videos and Shorts via the Google for WooCommerce extension

Google and WooCommerce updated the Google for WooCommerce extension to let merchants tag products from their existing catalog directly in YouTube videos and Shorts, where they appear as shoppable cards during playback and in a dedicated shopping tab on the channel. Product data syncs automatically through Google Merchant Center, keeping titles, descriptions, prices, and inventory consistent across YouTube, Google Shopping, and ad campaigns without requiring merchants to update each channel separately. The update gives WooCommerce stores access to YouTube's 2.7 billion shoppers and positions the platform as both a product discovery and direct purchase channel for merchants.