Wix launched a new standalone AI-powered visual design platform called Wixel, which the company claims enables anyone to effortlessly bring their ideas to life and produce high-quality results with ease. The tool is partially powered by OpenAI’s new image generation model.
Wixel allows designers to:
- Upload a photo and remove its background.
- Place the cutout product image into an AI-generated setting.
- Fine-tune contrast and saturation of the image.
- Put the product into a professionally designed template.
- Add text and customize the layout to produce a final image to use on social media or an online store.
Avishai Abrahami, Co-Founder and CEO of Wix, said:
“AI is the foundation of Wixel. Design is in our DNA, and simplifying complex experiences is what we do best. We’re now determined to revolutionize design by democratizing access to powerful and creative tools for everyone, regardless of their design expertise. This version is just the beginning, and I am excited to explore the limitless creative possibilities that Wixel will unlock as we continue to innovate and refine our platform.”
Wixel is a standalone product, so even designers who don’t use Wix's website builder will be able to sign up to use the design tool. It is currently available in English, providing free usage to all users with an optional upgrade to a Pro Plan for enhanced usage and access to premium templates and design elements.
Last week I reported that Figma also released a design tool called Figma Draw for vector editing and illustration, which offers features like text on a path, pattern fill, brushes, multi-vector edit, adding noise and texture, and a lasso selection tool. Adobe better watch out! Everyone seems to be coming for its market share lately.