At this year’s NewFronts, TikTok introduced Pulse Core, a generative AI-powered ad product that places brands next to the top 4% of trending user-generated content across categories like sports, beauty, and seasonal events. It’s part of an expanded Pulse Suite, which now also includes more publisher partners like Formula 1 and Warner Bros Discovery in Pulse Premiere. TikTok also launched Sponsorship Solutions, allowing advertisers to tailor brand experiences around specific search terms and trending topics.
