At this year’s NewFronts, TikTok introduced Pulse Core, a generative AI-powered ad product that places brands next to the top 4% of trending user-generated content across categories like sports, beauty, and seasonal events. It’s part of an expanded Pulse Suite, which now also includes more publisher partners like Formula 1 and Warner Bros Discovery in Pulse Premiere. TikTok also launched Sponsorship Solutions, allowing advertisers to tailor brand experiences around specific search terms and trending topics.
TikTok Unveils Pulse Core to Boost Ad Relevance
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