TikTok Shop is attracting more brands selling bulky high-ticket items such as comforters, above-ground pools, and saunas as shoppers get comfortable making bigger purchases on the platform, according to Gabriela Barkho at Modern Retail. That trend is pushing the platform past the fashion, beauty, and wellness impulse buys it’s known for. Multi-brand seller Spreetail says pool and spa sales across its brands rose 125% year-over-year and outdoor furniture 275%, at prices four to five times the TikTok Shop average. Average order values on TikTok Shop for bulky items still trail DTC because shoppers usually just purchase one item on TikTok Shop versus several on the brand’s own website.
