Ticketmaster launched an app inside ChatGPT's Apps Directory that lets users search for local concerts, games, and events through natural language prompts like “What concerts are near me?” before being redirected to Ticketmaster's marketplace to complete a purchase. The integration also includes participation in OpenAI's sponsored ad placements pilot, making Ticketmaster one of the first ticketing companies to test paid discovery inside ChatGPT alongside SeatGeek, which launched a similar integration in late March. The launch comes as Ticketmaster's antitrust trial with parent company Live Nation reached jury deliberations last week in Federal District Court in Manhattan, with the jury still deliberating as of Monday.
