Seguno now converts customer data from your old e-mail platform into Shopify metafields when you migrate, so the preferences, quiz answers, and profile data you’ve built up over the years land in Shopify rather than staying locked in a system you’re leaving. From there Seguno can drop a customer’s data straight into an e-mail, swap in dynamic content based on it, and fuel segments and Flow automations. Metafield data written by other apps works too, so loyalty balances, birthdays, and preferences already sitting in Shopify are usable immediately. For example, a tag can tell you someone is a loyalty member, while a metafield tells you they have 847 points, information you can use to personalize your campaigns. And because the data lives in Shopify rather than alongside it, the migration makes everything else sharper too, from Sidekick results and report filtering to unified online and POS records.
