Amazon began rolling out free multichannel selling tools to US sellers that let them connect accounts on eBay, Shopify, TikTok, and Walmart and run those channels from the same Seller Central workspace as their Amazon store. A seller can edit a product description once and have it reformatted for every channel carrying the item, and can send a Shopify or Walmart order to Amazon’s Multichannel Fulfillment with tracking passed back to the original platform. A profit dashboard combines each linked account’s sales, ad spend, and traffic, replacing the month-end spreadsheets sellers build by hand. Linking a channel hands Amazon that channel’s sales data, though Amazon says it won’t share it with other sellers or use it to inform its retail business.
