QVC is celebrating 40 years since its TV debut with an eight-hour “Super Brand Day” livestream on TikTok Shop on June 17 from New York City, featuring celebrities, creators, QVC hosts, and brands across a full day of live shopping, product storytelling, and event-only deals. The retailer features more than 95,000 products on its TikTok Shop across beauty, fashion and accessories, culinary, and home collections. Limited-time anniversary offers run from June 1 through June 30 on QVC.com, TikTok Shop, and on-air, with featured brands including Dyson, Philosophy, Bissell, KitchenAid, Keurig, Skechers, and Vince Camuto. The push comes after QVC Group filed for voluntary Chapter 11 bankruptcy in April as part of a restructuring support agreement, with the company now working to lead the fast-growing social shopping space.
