Meta added a Breakdown option to Ads Manager that reports results for each image, video, and text variation inside an ad, so advertisers can see which pieces of creative are actually working. The breakdown skips ads set to multi-post formats like Show as collection or Show as carousel, and it doesn’t cover some custom conversion types, including Donate and Subscribe. It arrives a week after Meta let advertisers assign audiences to individual creative assets, even as Meta has removed detailed targeting so advertisers can’t limit how its AI picks who sees an ad.
