Nvidia is pitching advertising agencies on real-time AI video generation, showcasing at Runway’s AI Summit how its computing platform can power instant video scene updates as prompts change, cutting what previously took minutes per output down to near real-time. S4 Capital-owned agency Monks has been working with Nvidia and Runway for two years, building an internal AI workflow platform called Monks Flow, and last year used a combination of Runway, Google Veo, and other AI agents to produce a full 60-second Puma commercial from concept to final edit with minimal human involvement. Eight of Monks’ top 10 clients now use AI regularly, and roughly 40% of its 7,000 employees are active users of Monks Flow, though the agency’s chief innovation officer noted adoption across the broader industry remains uneven.
