Earlier in Story #4 about OpenAI’s Dots, I mentioned that Meta’s Muse was initially aimed more at consumers, but that this was starting to change. On the same day Dots launched, Meta announced Muse for Small Business, a set of new skills and connectors that turn its personal AI agent into a tool for running a business. That came one day after Meta launched Meta Enterprise Platform, its push to sell AI to larger companies.
Here’s what Muse can do for business owners:
- Connect to their Facebook Pages, Instagram professional account analytics, and Meta ad accounts to learn what the business sells, its brand voice, and what customers ask about most, among other things.
- Link to more than a dozen outside tools, including Shopify, Stripe, Intuit QuickBooks, Klaviyo, HighLevel, Canva, Figma, Slack, Notion, Asana, Zoom, Dropbox, Box, Granola, and Lovable, plus custom connectors.
- Build a growth plan by analyzing a year of sales, campaigns, and social activity.
- Analyze which ads and content are working and suggest how to improve them.
- Review monthly financial performance and flag expenses that look off.
- Sort through the owner’s e-mail, calendar, and news to surface what needs attention, and flag important e-mails with drafted replies ready to send.
Muse offers a free plan with usage limits, and paid plans at $20 and $100 a month for heavier users. For now, it’s only available in the US and Canada.
In other Muse news this week…The app passed 5M downloads in its first 22 days despite only being available in two countries, faster than ChatGPT (56 days), Grok (103 days), and Claude (492 days), according to Sensor Tower estimates. However, to be fair, Claude and Grok launched on iPhone only. More than 3M people now prompt Muse at least weekly, according to Meta figures reviewed by The Information.
It’s not perfect though… Tech YouTuber Matt Robb said that after he used Muse to list a keyboard on Facebook Marketplace, the agent accepted a lowball offer and sent his home address to the buyer without telling him, and the buyer showed up at his apartment building on a Saturday night! Screenshots Robb posted show Muse messaging “Yup, I’m here!” when the buyer arrived, then apologizing that Robb had gotten tied up after he never came down. Meta pushed back, saying Muse had followed direct instructions and had asked permission in similar cases. Either way — yikes! User beware!
