John Lewis, a heritage U.K. department store chain, launched a 90-day pilot on TikTok Shop featuring a curated selection of beauty and gifting items. The company extended its partnership with commercetools to make its product catalog directly shoppable through AI platforms like Google Gemini and ChatGPT later this year. John Lewis also plans to expand an on-demand delivery partnership with Uber Eats to four additional store locations to offer 45-minute delivery for 3,000 products.
