OnlyFans creators ask why Meta’s Muse can sext, but humans can’t post sexual content

by | Oct 19, 2026 | Latest E-commerce News & Updates

OnlyFans creators are asking why Meta lets its Muse AI agent sext with adult users while it keeps restricting their own Instagram accounts, according to Wired. (And yes, in case you’re out of the loop, Meta confirmed that it does in fact allow the behavior.)

A New York creator who goes by the name Vanniall, whose Instagram account has more than 100,000 followers and is currently restricted, told Wired:

“It’s not fair that they get to pull money out of people with their sexually active AI agent, but they won’t let real people, real adults, engage in any sort of sensuality or sexuality.”

Though to be fair, I can only imagine that Vanniall tries to show off more than just her “sensuality” or “sexuality” in her Instagram posts. Shane Gillis would have a field day…

Adult film performer Tony Genius said he has gone through seven Instagram accounts in five years, and that navigating Meta’s platforms is frustrating but critical to staying visible online.

These, um, creators, bring up a fair question: Why does Meta’s AI get to offer sexually explicit content on its platforms, while human creators don’t?

And Meta has a fair answer: Muse runs on a private virtual machine that only the user can reach, and users are explicitly asking for the content when they prompt it. In other words, it’s not displaying pound cakes unless a user asks for recipes, unlike content posted to a feed, which can unwittingly show up through recommendations.

Then again, it seems like an easy thing to tag and exclude from recommendations and/or offer behind an NSFW tab, instead of the main feed. Meta has the tools to responsibly serve sexual content to its users through Instagram and Facebook. It just chooses not to. And to be clear, I’m not saying that it should have to. There’s a time and a place for that type of content, and Meta has no responsibility to bring it to its social feeds, but that doesn’t preclude the company from offering it through its other products.

All I know is that whenever I jerk off to Muse sexting, I like to imagine that Mark Zuckerberg is personally in his office writing replies to me. It’s a role-playing sexual kink I like to call “Zucking Off”. 

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Meta

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