Heineken and Amazon launched Pubscription, a free Fire TV app now in a UK pilot that lets adults pick a bar or pub the way they’d pick a show on a streaming service. Users sign up through the age-gated app, sort participating Star Pubs venues by “genre,” such as sports pubs or quieter neighborhood spots, and then invite friends to meet them at whichever one they choose. Each month, subscribers get four vouchers on their phones, each good for one Heineken or Heineken 0.0, which they can redeem one of per week. Amazon Ads’ creative unit, Brand Innovation Lab, built the app with Heineken, which owns the Star Pubs chain. Very novel idea!
