Hive, a Kitchener-Waterloo company that sells marketing software to venues, promoters, and festivals, raised a $27M Series B from Frontier Growth, nearly four times the $7M Series A it raised in 2023. Hive pulls buyer data from more than 40 ticketing systems, including Ticketmaster, AXS, Eventim, and DICE, so organizers can group fans by what they bought, where they live, and which artists or genres they follow, then reach them through email, SMS, and Meta ads and see which campaigns sold tickets. Hive plans to spend the new money on AI assistants that help event teams build campaigns and cut repetitive work, plus more ticketing and advertising integrations.
