Highlight AI raises $40M Series A led by Khosla Ventures and appoints new CEO

by | Mar 25, 2026 | E-commerce News

Highlight AI, an intelligent operating system that captures and syncs team context across apps like Slack, Zoom, and Linear to eliminate coordination overhead, raised $40M in a Series A led by Khosla Ventures, with participation from General Catalyst, Valor Equity, Makers Fund, and others. Alongside the raise, the company appointed former Discord VP of Product Sergei Sorokin as CEO, who spent eight years at Discord helping grow it from 5 million to nearly 300 million monthly active users and building its revenue business from scratch. The funding will be used to double headcount in San Francisco, focusing on engineers, operators, and marketers, as Highlight targets what it says is a widespread gap between AI capability and workplace productivity, citing research suggesting coordination overhead can consume up to 24 hours per employee each week.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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