Higgsfield AI, a San Francisco startup whose platform generates and edits images and videos from text prompts, is in talks to raise $300M to $500M at a $5B pre-money valuation, more than quadrupling its January valuation, according to The Information. DST Global, the firm founded by early Facebook investor Yuri Milner, has been in talks to invest, though the round hasn’t closed and could exceed its target. The startup hit a $500M revenue run rate this month, more than double its $200M run rate in January, with roughly 70% of platform activity now coming from enterprise customers. Higgsfield, founded in 2023 by CEO Alex Mashrabov, who previously led generative AI at Snap, also recently released a marketing-focused agent called Supercomputer.






