TikTok News & Updates
Last updated September 20, 2026
TikTok Shop says U.S. small business sales grew 66% in 2025 with 215,000+ active small sellers on the platform
TikTok rolls out new products and ad updates at TikTok World 2026
Snap, YouTube, and TikTok settle first school district social media addiction lawsuit, with 1,200 more cases pending
TikTok unveils ad updates at TikTok World including Search Hubs, Branded Buzz, and MCP integration with Claude and ChatGPT
TikTok launches “Museums Come Alive” LIVE series with creator and museum partnerships for International Museum Day on May 18
TikTok launches TikTok Real program to detect counterfeits on TikTok Shop using insights from 300+ IP experts
63% of Gen Z shoppers say they’ve stopped buying products through TikTok Shop, per Harris Poll data
EU plans to crack down on “addictive design” features on TikTok and Instagram, with new regulation expected later this year
TikTok launches TikTok GO in the U.S. to let users discover and book hotels, attractions, and tours directly in the app
Massachusetts judge denies TikTok’s motion to dismiss state lawsuit alleging the platform is addictive and harms young users
TikTok scales back AI video summaries after the feature produces bizarre captions including hallucinated blueberries and origami
TikTok launches £3.99 ad-free subscription option in the U.K. for users 18 and older
Six arrested in UK police raid on TikTok Shop livestreamers selling counterfeit goods, with $1.5M in fakes seized
TikTok director says 77% of interested shoppers search for product info after seeing affiliate content, with comments driving purchases
TikTok launches international ad platform campaign with new “Watch it. Love it. Want it.” tagline focused on commerce
TikTok partners with Vistar Media to expand Out of Phone ad campaigns to over 1M digital out-of-home placements
TikTok launches “Campus Hub” with college group chats and personalized feeds for verified students
TikTok Shop drives $4.9B in Q1 U.S. sales as Ralph Lauren, Olaplex and Ulta Beauty launch storefronts
TikTok Shop adds “fine art” category and launches with live sale by influencer artist Sophie Tea
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