Amazon discounts newly repriced Echo and Fire TV devices back to roughly their pre-hike prices heading into fall sale events

by | Sep 5, 2026 | Latest E-commerce News & Updates

Amazon is running Labor Day discounts that land several devices at or near what they cost before it raised prices in August, according to WIRED. The Echo Dot carries a deal price of $55 against its new $80 sticker, up from the $50 it cost on August 20, while the Echo Dot Max sits at $95 after a list move from $100 to $120. Those are likely the same numbers shoppers will see at fall sale events, which would make holiday discounts look steeper than they are. The increases ran $5 to $100 across Kindle e-readers, Echo speakers, Eero routers, and Fire TV sticks. Amazon left the entire Kindle Scribe range, the second-gen Echo Studio, and the Eero 6 alone. The company declined to comment to WIRED and told CNET the increases follow higher memory and storage component costs.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Amazon

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