Amazon launched a Selling Partner plugin that brings Seller Assistant, its AI agent for sellers, into Amazon Quick and into Anthropic’s Claude as a beta, so US sellers can review and act on their listings, inventory, and sales data from those tools. Seller Assistant itself now remembers each seller’s pricing habits, stock cycles, and goals across all three tools, and it gained workflows that watch for things like low inventory or rival price moves around the clock, either recommending a fix or acting once the seller approves. Amazon, which says 90% of its sellers already use outside AI tools, is also giving every primary account holder a free year of its Quick Plus tier for signing up by December 31.
