Meta Chief AI Officer Alexandr Wang has posted more than 300 times on X since Muse launched on September 8, including over 100 posts in five days while the agent rose to No. 1 on the App Store charts, according to Robert Scammell at Business Insider. Most of the posts promote Muse through memes of its plush mascot, reshares of praise from users and tech figures like Stripe CEO Patrick Collison, and announcements of this week’s integrations with Shopify, PayPal, Expedia and Instacart. Others go after rivals, like calling the invite-only agent Instinct “Insect” and mocking the logos of Anthropic and OpenAI. Wang says he writes every post himself without Meta’s social team, and none of it has gone to Meta’s own Threads, where he hasn’t posted since the launch.
