Amazon added Affirm as a payment option on Amazon.co.uk, letting approved UK shoppers pay for orders of £50 or more in three monthly installments at 0% interest, or to finance them over as long as 48 months at a fixed 22% representative APR. Neither plan charges late fees or penalties for paying early, and purchases above £100 also get Section 75 protection under the Consumer Credit Act. Affirm is rolling out to eligible Amazon shoppers over the coming weeks and covers most categories, though gift cards, groceries, and digital content such as Kindle books are excluded. Affirm has run Amazon’s installment plans in the US since 2021, and the UK launch follows its Costco deal in the country earlier this month.
