The NFL renewed its TikTok deal on multi-year terms a week before the season opens on September 9, seven years after the league first went on the app to reach younger fans. Its content is being pulled into dedicated hubs through TikTok GamePlan, with a separate NFL fan hub arriving under Pro Events in the coming weeks where fans can follow trending clips and earn rewards. Advertisers keep buying placements next to posts from @nfl and member club accounts through Pulse Premiere, TikTok’s premium ad inventory. Neither side disclosed terms, though TikTok says #NFL posts grew more than 32% over the past year.
