ZyG, a Tel Aviv-based startup building an AI platform for direct-to-consumer brands looking to scale online, raised a $60M Series A led by Accel. The company was founded by the founders of ironSource, which went public on the NYSE at $11B and later merged with Unity, alongside three AI experts from one of Israel’s top cyber units. ZyG’s platform is designed to handle store building, creative generation, user acquisition, conversion, retention, and logistics for brands that have already shown initial traction online. Sonali De Rycker, partner at Accel, will join ZyG’s board of directors.
