Journify, a San Francisco company that sends brands’ sales data back to ad platforms, raised a $12 million Series A led by Al Mada Ventures and co-led by Silicon Badia. Journify passes purchases, sign-ups, and in-store sales to Google, Meta, TikTok, Snap, and Amazon Ads, which those platforms’ algorithms use to decide where ads run but often can’t see because of browser restrictions and broken tracking. Over 100 businesses use it so far, including ecommerce brands and some of the Gulf’s largest retailers, and the new money will take it into the US and Europe. Journify also plans to expand the AI it uses to monitor those data connections and fix signal problems automatically.
