Wix plans to air a national commercial during Super Bowl 60, marking its first appearance in the broadcast since 2019. The spot aims to promote the company's new “Wix Harmony” platform, which integrates AI tools with human creativity for website building. CMO Omer Shai stated the campaign highlights a “fundamentally new way” to create on the web following the feature's launch earlier this month.
Wix returns to Super Bowl advertising after a seven-year break
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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