OpenAI is recruiting a San Francisco head of ads enterprise marketing, paying $374K to $415K plus equity to sell agencies and large advertisers on ChatGPT as a premium ad platform, per a careers-page listing spotted by Digiday. Recent additions to the ads manager point the same way, since custom audiences need at least 25,000 matched users, and the newer tools cover budget-pacing alerts, account-health scores, exportable performance charts for the C-suite, and automated headline suggestions, none of which a merchant running their own campaigns has much use for. That said, OpenAI is staffing an SMB team too, and one ad exec reads the arrival of location targeting and geo exclusions as early work for smaller brands.
