Wix unveiled its new no-code interface, Wix Functions, designed to help businesses create custom business flows and elements like dynamic pricing rules, checkout conditions, and tailored loyalty rewards without needing any coding expertise. Businesses can create their own flows from scratch or pick from a library of templates to help them get started.
Here's an example of how it works:
- The merchant can select input data from the app, such as cart and checkout details.
- Wix Functions then applies logic to create conditions.
- The builder visually represents the logic to help the merchant understand how different criteria affects the output.
- For example, merchants can apply location-based fees, trigger a discount for returning customers based on their purchase history, and implement custom form validations.
- The function then outputs the desired action, which Wix executes in real-time.
Last week I reported that Wix launched a new automation builder called Wix Automations, designed to support advanced business workflows via a visual drag-and-drop canvas. Wix Functions is built to work in conjunction with Wix Automations by enabling real-time customization, while Automations manage ongoing tasks.
Wix Functions is now available on Wix and Wix Studio for Wix Stores, Wix Bookings, Wix Restaurants, Wix Donations, Wix Forms, and Wix Loyalty Program, with free access and optional premium upgrades available to unlock unlimited actions. (Wix, Wix, Wix, Wix, Wix… LOL. Sometimes their product naming structure gets me…)
Watch out Shopify! Merchants and developers might enjoy being able to customize checkout without being on the pricey Shopify Plus plan or overly app-dependent.