Whatnot launched its first national US ad campaign, “Take a Shopping Trip,” starring Giants running back Cam Skattebo and several of the app’s real sellers, with the first spot airing during Sunday’s Giants game before moving to other NFL and NBA broadcasts. In the ad, Skattebo jumps between livestreams to buy his own one-off rookie card, a steak, and a vintage fork, a mix meant to sell Whatnot as more than a trading card app. Fashion is now Whatnot’s top category by order count, according to the company’s own trends report, and its orders have more than doubled in a year. Whatnot is also opening a European headquarters in Dublin, plans to double its Irish staff of more than 130 over 18 months, and will open the platform to Irish small businesses next year.
